By contrast, intelligence ratings were more than twice as important in predicting women's choices as men's.
It isn't exactly that smarts were a complete turnoff for men: They preferred women whom they rated as smarter—but only up to a point.
Women, on the other hand, care more about how men think and perform, and they don't mind being outdone on those scores. Women of all the races we studied revealed a strong preference for men of their own race: White women were more likely to choose white men; black women preferred black men; East Asian women preferred East Asian men; Hispanic women preferred Hispanic men.
As a result, the white man-Asian woman pairing was the most common form of interracial dating—but because of the women's neutrality, not the men's pronounced preference. Daters of both sexes from south of the Mason-Dixon Line revealed much stronger same-race preferences than Northern daters.“A few connections can really change the panorama of diversity,” says Ortega.They tested their hypothesis with a simulated social network of male and female “agents” who were looking for a partner of the opposite sex.For our study, we also asked them to rate their partners' intelligence, looks, and ambition after each meeting.Each event had between 10 and 20 daters of each gender, and in the course of the evening, every man met every woman and vice versa.